Terms and Conditions

1. Who can use DressForThis

You must be 18 years of age or over to create an account and use the Service. The Service is not for children and we do not offer it to anyone under 18.

When you sign up we ask you either to give your date of birth or to confirm that you are 18 or over. If the date of birth you give works out at under 18 we will not create the account. If we later find that an account belongs to someone under 18 we will close it and delete the data held on it.

You are responsible for keeping your account credentials secure and for all activity that happens under your account. If you enable email based multi factor authentication, you are responsible for maintaining access to the email address on your account.

You agree to provide accurate account information and to keep it up to date.

2. What DressForThis does

DressForThis helps you catalogue your wardrobe, build and save outfits, plan for events and trips, and receive AI generated styling suggestions and visualisation previews. It can also suggest items to buy, including items from retailers we work with.

Styling outputs are suggestions only. They are produced by automated systems and may be imperfect, incomplete, or unsuitable for a given occasion. Visualisation previews are illustrative and are not a photograph of you wearing the item.

You remain responsible for your own choices. We do not guarantee that any suggestion, outfit, or visualisation will be accurate, appropriate, or fit for any particular purpose.

3. Your content

You may upload photographs of yourself and your clothing, along with preferences and other information ("Your Content"). You keep all rights you already have in Your Content.

You grant us a limited, non exclusive licence to host, store, process, and display Your Content solely to operate and improve the Service for you, including sending it to our AI providers to generate styling and visualisation results. We do not sell Your Content.

You must have the right to upload Your Content, and it must not infringe anyone else's rights or contain unlawful, harmful, or offensive material. Do not upload a photograph of another person without their agreement, and do not upload photographs of children.

Where you add a photograph of yourself for style preferences, the App detects faces on your device and blurs them before the image is uploaded, and it lets you mark any face the detector missed. You should check the preview before you continue.

4. How the Service learns

DressForThis improves as it is used. Alongside the styling we produce for you, we build general patterns from what works across the whole membership, for example which shapes and colour families tend to suit similar profiles, or how a given garment size tends to fit. Those patterns are statistical and are held at the level of a group rather than a person.

We do not share your wardrobe, your photographs, or your styling history with other members, and nothing another member sees identifies you. Our Privacy Policy explains this in more detail, including how you can opt out of contributing.

5. Plans, credits and payment

The Service offers a free plan and two paid plans, plus optional credit top up packs. Every paid item carries two prices in pounds sterling. The in app price applies when you buy inside the App through Apple App Store or Google Play billing, and is higher because it includes the store's own commission. The direct price applies when you buy from us here on the dressforthis.com website, where we are paid through Stripe and there is no store commission to cover. The price that applies to your purchase is always shown to you before you pay.

Plans:

• Free: no charge. Up to 50 wardrobe items, and a monthly allowance of 60 Stylist Credits and 2 Visualisation Credits. Advertising is shown on this plan.
• Unlimited Monthly: GBP 7.99 a month in app, GBP 5.99 a month direct. Unlimited wardrobe items, a monthly allowance of 250 Stylist Credits and 10 Visualisation Credits, and no advertising.
• Unlimited Annual: GBP 42.99 a year in app, GBP 31.99 a year direct. The same benefits as Unlimited Monthly for a single yearly payment.

Credit top up packs. Packs are optional and are bought outright rather than by subscription. Each pack is offered at a lower member price if you are on a paid plan and a higher price if you are on the free plan, on both rails:

• Petite, 100 Stylist Credits and 2 Visualisation Credits: members GBP 3.99 in app or GBP 2.99 direct; free plan GBP 6.99 in app or GBP 4.99 direct.
• Signature, 180 Stylist Credits and 6 Visualisation Credits: members GBP 7.99 in app or GBP 5.99 direct; free plan GBP 13.99 in app or GBP 9.99 direct.
• Premier, 240 Stylist Credits and 12 Visualisation Credits: members GBP 11.99 in app or GBP 8.99 direct; free plan GBP 18.99 in app or GBP 13.99 direct.
• Deluxe, 500 Stylist Credits and 40 Visualisation Credits: members GBP 29.99 in app or GBP 21.99 direct; free plan GBP 45.99 in app or GBP 33.99 direct.
• Maison, 1200 Stylist Credits and 150 Visualisation Credits: members GBP 90.99 in app or GBP 67.99 direct; free plan GBP 143.99 in app or GBP 107.99 direct.

All prices include VAT where it applies. We may change prices, and we will give reasonable notice before a change takes effect for a future billing period. A change never affects a period you have already paid for, and a pack you have already bought is unaffected.

Digital purchases in the App, including the installed web app, use Apple App Store or Google Play billing. Purchases on this website are processed by Stripe. Any physical goods or real world services are processed by Stripe on every platform.

Subscriptions renew automatically for the same period unless cancelled before the renewal date. You can cancel at any time, and cancellation takes effect at the end of the current billing period, so you keep the benefits you have paid for until then. Where a purchase is made through Apple or Google, refunds and cancellations are also subject to their respective store policies and are managed in your store account rather than by us.

Stylist Credits are a virtual in Service allowance for text styling actions. Visualisation Credits are a virtual in Service allowance for image actions. Both have no cash value, are non transferable, and, except where the law requires otherwise, are non refundable once used. A monthly allowance is granted with your plan and does not roll over indefinitely; credits you have bought in a top up pack stay on your account and are not removed if your plan changes.

6. Advertising on the free plan

The free plan is funded in part by advertising, so you may be shown adverts while using it. Paid members are not shown advertising.

Some advertising is supplied by third party advertising partners rather than by us. We do not use your wardrobe, your photographs, or your styling activity to target advertising. Our Privacy Policy explains how consent works and what your choices are.

7. Shopping links and commission

The Service may show items available from retailers, and links to those items may be affiliate links. Where they are, we may receive a commission if you buy, at no extra cost to you. Commission never changes what we recommend to you: suggestions are produced from your wardrobe, your profile and your preferences.

Any purchase you make from a retailer is a contract between you and that retailer, on their terms, not with us. Prices, availability, delivery, returns and product accuracy are their responsibility. We are not a party to that sale and we do not hold stock.

8. Your right to cancel (consumers)

As a consumer you may have a statutory right to cancel a purchase within 14 days. Because the Service provides digital content and services immediately, by starting to use a paid plan or credits you acknowledge that provision begins at once and you may lose the 14 day cancellation right to the extent the service has been supplied.

Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015 or other applicable consumer law.

9. Acceptable use

You agree not to misuse the Service. In particular you must not:

• attempt to reverse engineer or extract data from the Service other than your own data, including by automated collection;
• upload content that is unlawful, infringing, that depicts a person without their consent, or that depicts a child;
• use the Service to build a competing dataset or product, or resell access;
• share your account with anyone else, or let anyone under 18 use it;
• interfere with the security or normal operation of the Service, including any attempt to obtain credits or paid features without paying for them.

10. Availability, devices and changes

We aim to keep the Service available but we do not guarantee uninterrupted access. Some features depend on third party AI providers and may be briefly unavailable. We may update, suspend, or discontinue features, and we may change these Terms. If we make a material change we will give reasonable notice through the Service or by email.

Supported devices. We support the App on Android 8.0 or later, on a device whose graphics support OpenGL ES 3.0, and on iOS 16 or later. We support the website on a current version of Chrome, Safari, Edge or Firefox. App stores will normally prevent an installation on a device below this standard.

Some parts of the Service run on your own device rather than on our servers, and face detection in a photograph is one of them. On a device below the standard above, or one whose graphics driver does not support it, detection may be less accurate or may not run at all. Where it does not run you can still mark a face yourself and it will be blurred before the photograph is uploaded, so nothing you can do on a supported device becomes unavailable to you. We tell you when we detect that your device is below the standard.

We may change the standard as devices and the underlying platforms move on, and we will give reasonable notice before a change takes effect for a device you already use.

11. Liability

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything that cannot lawfully be limited.

Subject to that, the Service is provided on an "as is" basis, and to the fullest extent permitted by law we exclude implied warranties. We are not liable for indirect or consequential loss, and our total liability to you in any 12 month period is limited to the greater of the amount you paid us in that period or GBP 100.

12. Ending your account

You can close your account at any time from within the Service or by contacting us at info@dressforthis.com. Deletion is real rather than a deactivation: the account is disabled straight away and the data on it is permanently removed after a short grace period that exists only to protect you against an accidental deletion.

We may suspend or close an account that breaches these Terms. On closure we will delete or anonymise your personal data in line with our Privacy Policy, except where we must keep certain records by law. Closing your account does not cancel a subscription bought through an app store; you also need to cancel that in your store account.

13. Governing law and contact

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, subject to any mandatory consumer protections in your country of residence.

Questions about these Terms can be sent to info@dressforthis.com or by post to DRESSFORTHIS LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.