Personal styling for your own wardrobe

A wardrobe full of clothes.
Still nothing to wear?

DressForThis picks the perfect outfit for any occasion from the pieces you already own, in seconds.

outfits from what you own
1 phototo try any look on yourself
Any occasionstyled in seconds

Nothing to wear?
Let's fix that.

An overflowing wardrobe packed with clothes spilling onto the floor
The reframe

"I have nothing to wear" was never about the clothes.

You have plenty to wear. What you're missing is a stylist who knows your whole wardrobe, and understands your taste, at 7am on a Tuesday.

  • The average wardrobe holds 100+ pieces. Most people wear the same 20.
  • DressForThis turns the pieces you already own into outfits you'd actually wear.
  • No shopping required. Just a wardrobe that finally works as hard as you do.
Your style, your way

One wardrobe. Your way to wear it.

Forget copying a celebrity. DressForThis learns your taste and styles you through style lenses, so any look can lean the way you feel today. Tap a lens and watch the same wardrobe re-style itself.

Classic

Timeless, understated.

Sophisticated

Refined and polished.

Tailored

Sharp, structured lines.

Modern

Clean and current.

Fashionable

On-trend, expressive.

Edgy

Bold with an edge.

Over the top

Maximal and daring.

"Make my emerald dress feel more edgy."

How it works

From a full wardrobe to a finished look, in four steps.

01

Add your wardrobe

Snap or import your clothes and accessories. We tag brand, colour, material, formality and season for you.

02

Get styled instantly

Tell us the occasion, the weather, the mood. Choose a style lens and get complete looks built entirely from pieces you own, styled your way.

03

Try it on yourself

Set up your styling avatar from a single photo and a few details about your shape, then see the outfit on you, placed in the exact scene you're dressing for.

04

Wear it with confidence

Save it to your lookbook, log the wear, and watch your cost-per-wear quietly improve over time.

The features

A personal stylist that lives inside your wardrobe.

Everything you need to catalogue, plan and love what you already own.

Wardrobe catalogue

Every piece, beautifully catalogued.

Your entire wardrobe in one place, searchable, filterable and always with you. Add brand, colour, material, formality, price, retailer and the seasons each piece belongs to.

  • Auto-tagging from a single photo
  • Filter by colour, occasion or season
  • Track price, retailer and wear count
Flat-lay of a curated capsule wardrobe with knitwear, a maroon silk blouse, blush accessories and heels
Outfit recommendations

Outfits for any occasion, on demand.

Dinner reservation? Rainy commute? Wedding you forgot about? DressForThis assembles complete, occasion-perfect looks from the pieces you already own, colour-matched, weather-aware and ready to wear.

  • Occasion, weather and dress-code aware
  • Head-to-toe, including shoes & accessories
  • Swap any piece and rebuild instantly
Three coordinated outfit combinations laid out as complete looks on a blush backdrop
Conversational styling

Just say "style me."

Talk to DressForThis like you'd talk to a friend with impeccable taste. "Style me for a first date." "Make this more edgy." "What goes with these boots?" It answers in outfits, not menus, in whichever style lens suits your mood.

  • Natural, back-and-forth conversation
  • Refine looks with a sentence
  • Restyle any look, your way, through the style lenses
A person smiling while choosing an outfit on their phone in a cosy blush-toned nook
Packing & trip mode

Pack for the trip, not the maybes.

Tell us where you're going and for how long. DressForThis builds a mix-and-match capsule from your wardrobe, every item earns at least two outfits, so you carry less and wear more.

  • Destination and forecast aware
  • Maximise outfits, minimise luggage
  • A tickable packing checklist
An open suitcase neatly packed with a travel capsule wardrobe in maroon and blush tones
Wardrobe insights

Know the real value of what you own.

See your most-worn pieces, your quiet favourites and your neglected buys. Cost-per-wear turns every garment into a number, so your next purchase is a decision, not an impulse.

  • Cost-per-wear on every item
  • Most-worn & never-worn insights
  • Gaps and colour balance at a glance
Elegant still life representing wardrobe analytics with a maroon notebook and tasteful data cards
Events, friends & polls

Get dressed together.

Getting ready is more fun with the group. Create an event for the wedding, the party or the night out, invite friends by handle or email, and everyone picks their outfit in one place. Not sure which look wins? Put two or more on a poll and let your friends vote.

  • Create events and invite friends to dress for them
  • Put outfits to a vote with quick style polls
  • Add friends and share outfits, polls and events
Friends smiling together while choosing outfits on a phone
The hero feature · Virtual Try-On

See yourself dressed for the moment.

Set up your styling avatar once from a photo and a few details about your shape. Choose an outfit and a place, and DressForThis dresses you, your face, your body, your likeness, and places you right in the scene you're dressing for.

A reference photo used to build a styling avatar
1 - Your styling avatar
The same person shown wearing an elegant maroon cocktail dress in an upscale bar
2 - Dressed for tonight
One you, every occasion

Try the same you in any scene.

Cocktail bar, beach holiday, a city business meeting or a cruise, see the outfit and the setting before you commit.

Virtual try-on: maroon cocktail dress in a dim upscale bar
Cocktail bar
Virtual try-on: blush summer dress on a golden-hour beach
Beach holiday
Virtual try-on: tailored maroon business suit in a modern office
Business meeting
Virtual try-on: a maroon evening dress on the deck of a luxury cruise ship at golden hour
Cruise
Effortless by design

Everything happens inside the app.

No setup, no accounts to juggle, nothing to configure. Open DressForThis, add your wardrobe and start getting dressed. The styling, the try-ons and the packing all happen for you, beautifully, in one place, so all you have to do is choose the look you love.

Nothing to set up Works out of the box Your wardrobe, always yours
An elegant still life in blush and maroon tones representing a calm, effortless styling experience
Pricing

Simple pricing.

Buy direct from us and pay less. Unlimited is £5.99 a month, or £31.99 for the whole year, and it is ad-free. Start free and get your wardrobe in order, then go Unlimited whenever you want the app to style you your way through every lens.

These are our direct prices, and they are the lowest. It is the same app whichever way you buy. When you subscribe through the App Store or Google Play, the price is higher, because the stores add their own fee on top and we pass on only that. Buy direct and none of your money goes to a store.

Free

Get your wardrobe in order and try the styling.

£0 / forever
  • Catalogue up to 50 items
  • 60 Stylist Credits and 2 Visualisation Credits a month
  • Outfit ideas, "Style Me" & virtual try-on
  • Every style lens, styled your way
  • Wardrobe insights
Start free
Best value

Unlimited Annual

The same plan, better value.

£31.99 / year

App Store / Google Play: £41.99/yr

£31.99 for the whole year, better value than £5.99/mo.

  • Everything in Unlimited
  • Better value than paying monthly
  • 250 Stylist Credits and 10 Visualisation Credits every month included
  • Billed once a year, cancel anytime
Go Annual

Two ways to get Unlimited.

Exactly the same product either way. The prices above are our direct prices, and they are the best value because we do not pay a store fee on them. On the App Store and Google Play the same Unlimited plan is £7.99 a month, because the stores add their own fee on top.

Best value

Buy direct from us

Subscribe on the web or in the installed app and pay our direct price, the prices shown above.

Go Unlimited direct

Prefer to buy through your phone's store? The apps are on their way.

How credits work

Two kinds of credit, one simple idea.

You have two separate monthly balances. Stylist Credits pay for the styling advice you read; Visualisation Credits pay for the pictures we generate. They never share a pot, so heavy chatting never eats into your try-ons. Both refill every month, and you can top up either one in the app whenever you run low.

SC
Stylist Credits For the words: styling advice and outfit ideas.
  • 1 SCAsk the stylist a question
  • 1 SC"Style Me" a full outfit
VC
Visualisation Credits For the pictures: outfit visuals and try-ons.
  • 1 VCSee an outfit drawn as a visual
  • 2 VCTry a look on yourself
Need more? Top-up packs, direct prices below
Pack Unlimited
direct
Free plan
direct
App Store
higher fee
Petite100 SC + 2 VC £2.99 £4.99 £6.99
Signature180 SC + 6 VC £5.99 £9.99 £13.99
Premier240 SC + 12 VC £8.99 £13.99 £18.99
Deluxe500 SC + 40 VC £21.99 £33.99 £45.99
Best valueMaison1,200 SC + 150 VC £67.99 £107.99 £143.99

Direct prices shown. On Unlimited you pay the lowest top-up price. On the free plan top-ups cost a little more. Buying through the App Store or Google Play costs more again, because the stores add their own fee.

Good questions

Everything you're wondering.

Your photos are yours. They stay inside DressForThis, are used only to generate the try-on images you ask for, are never sold and are never shared, and you can delete any photo, or your whole account, at any time.

Set up your styling avatar once, a single clear photo plus a few details about your shape and height. Then choose an outfit from your wardrobe, a style lens and a scene, a cocktail bar, a beach, a meeting. The app renders you wearing that outfit in that setting while carefully preserving your face, body and likeness. It takes seconds, and you can save the result to your lookbook.

Style lenses are the ways DressForThis can style you: Classic, Sophisticated, Tailored, Modern, Fashionable, Edgy and Over the top. Instead of copying a celebrity, you pick the lens that matches your mood and the app builds looks your way, all from clothes you already own. Fancy something different tonight? Switch lens and watch the same wardrobe restyle itself, for example "make my emerald dress feel more edgy."

Stylist Credits meter text styling and Visualisation Credits meter images. Free includes 60 Stylist Credits and 2 Visualisation Credits a month. Unlimited includes 250 and 10. A stylist message or Style Me outfit costs 1 Stylist Credit, an outfit visual costs 1 Visualisation Credit and a virtual try-on costs 2. If you run out, you can buy a top-up pack in the app.

There is nothing to connect and nothing technical to configure. To get the best from it, tell the app what you like and what you do not, upload a few headshots so it can build your styling avatar and try outfits on you, and set your preferences. Add your wardrobe and the app does the rest, styling, try-ons and packing all happen for you in one place.

Not at all, that's the point. DressForThis is built to help you rediscover and re-wear what you already own. Every outfit it suggests is assembled from your existing wardrobe, and any style lens will restyle those same pieces your way.

An event is a shared occasion, a wedding, a party, a night out. Create one with a name, date and place, then invite friends by their handle or email. Everyone in the event picks their outfit in one place, so you can dress for it together and see what the group is wearing. If a friend is not on DressForThis yet, an email invite brings them in.

Can't decide between two looks? Put them on a poll with two or more outfit options and let people vote. You can run a poll inside an event for everyone attending, or send a standalone poll to chosen friends for a quick second opinion. Standalone polls are free to send and vote on.

Yes. Add friends by handle or email, then share outfits, put looks to a poll and create events so everyone can dress for the occasion together. Adding friends, sharing looks, creating events and sending polls stay available whatever your plan.

Yes. Unlimited is month-to-month with no lock-in, and the annual plan can be cancelled too. Cancel in a tap and you'll keep access until the end of your billing period, then drop back to Free, your wardrobe stays intact (the free plan keeps your first 50 items active).

Everyone. DressForThis is universal, built for people of any gender who want their wardrobe to work harder. Anyone can catalogue a wardrobe, get outfit recommendations, use virtual try-on and pack for a trip.

Ready when you are

Get dressed for this.

Your wardrobe already has the answer, DressForThis helps you find it, and see it on yourself first.