/* ============ DressForThis — design tokens & components ============ */
:root{
  /* palette — editorial "atelier": bone canvas, ink, persimmon accent, sage */
  --maroon:#e0532f;         /* persimmon accent (primary) */
  --maroon-deep:#c23e1e;    /* deeper persimmon for hovers */
  --blush-bg:#f3efe6;       /* warm bone/ecru canvas */
  --blush-soft:#e9e2d3;     /* soft sand panel */
  --pink:#8a9a7b;           /* muted sage (secondary accent) */
  --pink-soft:#c3cbb6;      /* pale sage */
  --ink:#1c1a17;            /* near-black warm ink text */
  --cream:#fbf9f3;          /* warm off-white */
  --muted:#6a655c;          /* muted warm-grey text */
  --line:rgba(28,26,23,.14);
  --gold:#b98a3e;           /* antique brass detail */

  /* type — Fraunces (editorial serif) + Space Grotesk (grotesque body) */
  --font-display:'Fraunces','Cormorant Garamond',Georgia,serif;
  --font-body:'Space Grotesk','Inter',system-ui,sans-serif;

  --text-hero:clamp(2.9rem,7.2vw,6.2rem);
  --text-2xl:clamp(2.2rem,4.6vw,3.7rem);
  --text-xl:clamp(1.6rem,2.8vw,2.4rem);
  --text-lg:clamp(1.15rem,1.6vw,1.35rem);
  --text-base:1.0625rem;
  --text-sm:.9375rem;
  --text-xs:.8125rem;

  --space-section:clamp(4.5rem,9vw,9rem);
  --radius:18px;
  --radius-lg:28px;
  --shadow-sm:0 2px 10px rgba(28,26,23,.07);
  --shadow:0 22px 60px -24px rgba(28,26,23,.30);
  --maxw:1200px;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);
  background:var(--blush-bg);
  color:var(--ink);
  font-size:var(--text-base);
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--maroon);color:var(--cream)}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 clamp(1.25rem,4vw,2.5rem)}

h1,h2,h3{font-family:var(--font-display);font-weight:500;line-height:1.03;letter-spacing:-.015em}
h1 em,h2 em,h3 em{font-style:italic;font-weight:400;color:var(--maroon);margin-right:.12em}
.serif{font-family:var(--font-display)}

.eyebrow{
  font-family:var(--font-body);
  font-size:var(--text-xs);
  letter-spacing:.22em;
  text-transform:uppercase;
  font-weight:600;
  color:var(--maroon);
  display:inline-flex;align-items:center;gap:.6rem;
}
.eyebrow::before{content:"";width:26px;height:1px;background:var(--pink)}

/* ---------- editorial marquee ---------- */
.marquee{overflow:hidden;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);background:var(--ink);padding:.85rem 0}
.marquee-track{display:inline-flex;align-items:center;gap:1.6rem;white-space:nowrap;animation:marquee 34s linear infinite;will-change:transform}
.marquee-track span{font-family:var(--font-display);font-style:italic;font-size:clamp(1.15rem,2.3vw,1.7rem);color:var(--cream)}
.marquee-track i{color:var(--maroon);font-style:normal;font-size:1rem}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none}}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.55rem;
  font-family:var(--font-body);font-weight:600;font-size:var(--text-sm);
  padding:.85rem 1.5rem;border-radius:999px;
  cursor:pointer;border:1px solid transparent;
  transition:transform .3s cubic-bezier(.16,1,.3,1),box-shadow .3s,background .3s,color .3s;
  white-space:nowrap;
}
.btn-primary{background:var(--maroon);color:var(--cream);box-shadow:0 10px 26px -12px rgba(126,42,56,.7)}
.btn-primary:hover{background:var(--maroon-deep);transform:translateY(-2px);box-shadow:0 16px 34px -12px rgba(126,42,56,.75)}
.btn-ghost{background:transparent;color:var(--maroon);border-color:var(--line)}
.btn-ghost:hover{background:#fff;border-color:var(--pink);transform:translateY(-2px)}
.btn-light{background:var(--cream);color:var(--maroon)}
.btn-light:hover{transform:translateY(-2px);box-shadow:var(--shadow-sm)}
.btn .arrow{transition:transform .3s}
.btn:hover .arrow{transform:translateX(3px)}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:60;
  background:rgba(243,239,230,.80);
  backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;
  transition:border-color .3s,box-shadow .3s,background .3s;
}
.nav.scrolled{border-color:var(--line);box-shadow:var(--shadow-sm);background:rgba(243,239,230,.92)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:72px;gap:1.5rem}
.logo{display:flex;align-items:center;gap:.6rem;color:var(--maroon)}
.logo svg{display:block}
.logo .wordmark{font-family:var(--font-display);font-size:1.55rem;color:var(--ink);letter-spacing:-.01em;line-height:1}
.nav-links{display:flex;align-items:center;gap:2rem}
.nav-links a{font-size:var(--text-sm);font-weight:500;color:var(--muted);transition:color .25s;position:relative}
.nav-links a:hover{color:var(--maroon)}
.nav-cta{display:flex;align-items:center;gap:.9rem}
.menu-btn{display:none;background:none;border:none;cursor:pointer;color:var(--maroon);padding:.4rem}

/* mobile menu panel */
.mobile-menu{
  display:none;position:fixed;inset:72px 0 auto 0;z-index:55;
  background:var(--blush-bg);border-bottom:1px solid var(--line);
  padding:1.25rem clamp(1.25rem,4vw,2.5rem) 2rem;
  flex-direction:column;gap:.4rem;box-shadow:var(--shadow);
}
.mobile-menu.open{display:flex}
.mobile-menu a{padding:.85rem .4rem;font-size:1.1rem;color:var(--ink);border-bottom:1px solid var(--line)}
.mobile-menu .btn{margin-top:1rem;justify-content:center}

/* ---------- hero ---------- */
.hero{padding:clamp(3rem,6vw,5.5rem) 0 clamp(3rem,6vw,5rem)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.hero h1{font-size:var(--text-hero);margin:1.1rem 0 0}
.hero h1 em{font-style:italic;color:var(--maroon);margin-right:.18em}
.hero-sub{font-size:var(--text-lg);color:var(--muted);max-width:34ch;margin:1.4rem 0 2rem;line-height:1.55}
.hero-actions{display:flex;gap:.9rem;flex-wrap:wrap}
.hero-media{position:relative}
.hero-media img{
  width:100%;border-radius:var(--radius-lg);box-shadow:var(--shadow);
  aspect-ratio:16/13;object-fit:cover;
}
.hero-badge{
  position:absolute;left:-8px;bottom:22px;
  background:var(--cream);border-radius:16px;padding:.85rem 1.1rem;
  box-shadow:var(--shadow);display:flex;align-items:center;gap:.75rem;max-width:220px;
}
.hero-badge .dot{width:38px;height:38px;border-radius:12px;background:var(--maroon);color:var(--cream);display:grid;place-items:center;flex:none}
.hero-badge b{font-size:var(--text-sm)}
.hero-badge span{font-size:var(--text-xs);color:var(--muted);display:block;line-height:1.3}
.trust{display:flex;gap:1.8rem;flex-wrap:wrap;margin-top:2.4rem;padding-top:1.6rem;border-top:1px solid var(--line)}
.trust div b{font-family:var(--font-display);font-size:1.7rem;color:var(--maroon);display:block;line-height:1}
.trust div span{font-size:var(--text-xs);color:var(--muted);letter-spacing:.04em}

/* ---------- section shell ---------- */
section{padding:var(--space-section) 0}
.section-head{max-width:60ch}
.section-head.center{margin:0 auto;text-align:center}
.section-head h2{font-size:var(--text-2xl);margin-top:1rem}
.section-head p{color:var(--muted);font-size:var(--text-lg);margin-top:1.1rem;line-height:1.55}

/* ---------- positioning band ---------- */
.band{background:var(--maroon);color:var(--cream)}
.band .eyebrow{color:var(--cream)}
.band .eyebrow::before{background:var(--cream)}
.band h2{font-size:var(--text-2xl);max-width:20ch;color:var(--cream)}
.band p{color:rgba(255,250,247,.8)}
.band-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,6vw,5rem);align-items:center}
.band-quote{font-family:var(--font-display);font-size:clamp(1.5rem,2.6vw,2.1rem);line-height:1.25}
.band-quote em{color:var(--cream);font-style:italic;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px;text-decoration-color:rgba(251,249,243,.5)}
.band ul{list-style:none;margin-top:1.6rem;display:grid;gap:1rem}
.band li{display:flex;gap:.85rem;align-items:flex-start;color:rgba(255,250,247,.85);font-size:var(--text-base)}
.band li svg{flex:none;margin-top:3px;color:var(--cream)}

/* ---------- how it works ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.25rem;margin-top:3rem}
.step{background:var(--cream);border:1px solid var(--line);border-radius:var(--radius);padding:1.75rem 1.5rem;position:relative}
.step .num{font-family:var(--font-display);font-size:2.4rem;color:var(--pink);line-height:1}
.step h3{font-family:var(--font-body);font-weight:700;font-size:var(--text-lg);margin:.9rem 0 .5rem}
.step p{color:var(--muted);font-size:var(--text-sm);line-height:1.55}

/* ---------- alternating features ---------- */
.feature{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,6vw,5rem);align-items:center;margin-top:clamp(3rem,7vw,6rem)}
.feature:first-of-type{margin-top:3rem}
.feature.reverse .feature-text{order:2}
.feature-media img{width:100%;border-radius:var(--radius-lg);box-shadow:var(--shadow);aspect-ratio:4/3;object-fit:cover}
.feature-text h3{font-size:var(--text-xl);margin:.9rem 0 .8rem}
.feature-text p{color:var(--muted);line-height:1.6}
.feature-list{list-style:none;margin-top:1.3rem;display:grid;gap:.7rem}
.feature-list li{display:flex;gap:.6rem;align-items:flex-start;font-size:var(--text-sm)}
.feature-list svg{flex:none;margin-top:3px;color:var(--maroon)}

/* ---------- try-on ---------- */
.tryon{background:linear-gradient(180deg,var(--blush-soft),var(--blush-bg))}
.tryon-flow{display:grid;grid-template-columns:1fr auto 1fr;gap:clamp(1rem,3vw,2.5rem);align-items:center;margin-top:3rem}
.tryon-card{background:var(--cream);border-radius:var(--radius-lg);box-shadow:var(--shadow);overflow:hidden;border:1px solid var(--line)}
.tryon-card img{aspect-ratio:3/4;object-fit:cover;width:100%}
.tryon-card .cap{padding:.85rem 1.1rem;font-size:var(--text-xs);letter-spacing:.06em;text-transform:uppercase;color:var(--muted);font-weight:600}
.tryon-arrow{display:grid;place-items:center;color:var(--maroon)}
.tryon-scenes{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem}
.scene{position:relative;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-sm)}
.scene img{aspect-ratio:3/4;object-fit:cover;width:100%;transition:transform .6s cubic-bezier(.16,1,.3,1)}
.scene:hover img{transform:scale(1.05)}
.scene .tag{position:absolute;left:12px;bottom:12px;background:rgba(33,20,22,.72);color:var(--cream);font-size:var(--text-xs);font-weight:600;padding:.4rem .8rem;border-radius:999px;backdrop-filter:blur(6px)}
.tryon-scenes-head{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:1rem;margin:clamp(3rem,7vw,5rem) 0 1.6rem}

/* ---------- BYO-AI ---------- */
.byoai{background:var(--ink);color:var(--cream)}
.byoai .eyebrow{color:var(--pink-soft)}
.byoai .eyebrow::before{background:var(--pink)}
.byoai-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,6vw,5rem);align-items:center}
.byoai h2{color:var(--cream);font-size:var(--text-2xl)}
.byoai p{color:rgba(255,250,247,.78)}
.providers{display:flex;flex-wrap:wrap;gap:.7rem;margin-top:1.8rem}
.chip{display:inline-flex;align-items:center;gap:.5rem;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.14);border-radius:999px;padding:.6rem 1.1rem;font-size:var(--text-sm);font-weight:500}
.chip.house{background:var(--maroon);border-color:var(--maroon)}
.byoai-media img{width:100%;border-radius:var(--radius-lg);box-shadow:var(--shadow);aspect-ratio:16/10;object-fit:cover}

/* ---------- pricing ---------- */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-top:3rem;align-items:stretch}
.plan{position:relative;background:var(--cream);border:1px solid var(--line);border-radius:var(--radius-lg);padding:2rem 1.75rem;display:flex;flex-direction:column}
.plan.featured{background:var(--maroon);color:var(--cream);box-shadow:var(--shadow);position:relative;transform:translateY(-8px)}
.plan.featured .price,.plan.featured h3{color:var(--cream)}
.plan .flag{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--pink);color:var(--maroon-deep);font-size:var(--text-xs);font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:.35rem .9rem;border-radius:999px}
.plan h3{font-family:var(--font-body);font-weight:700;font-size:var(--text-lg)}
.plan .tagline{font-size:var(--text-sm);color:var(--muted);margin-top:.3rem;min-height:2.6em}
.plan.featured .tagline{color:rgba(255,250,247,.8)}
.price{font-family:var(--font-display);font-size:clamp(2.4rem,4vw,3rem);color:var(--maroon);line-height:1;margin:1.2rem 0 .2rem}
.price small{font-family:var(--font-body);font-size:var(--text-sm);color:var(--muted);font-weight:500}
.plan.featured .price small{color:rgba(255,250,247,.75)}
.plan ul{list-style:none;margin:1.5rem 0;display:grid;gap:.75rem;flex:1}
.plan li{display:flex;gap:.6rem;align-items:flex-start;font-size:var(--text-sm)}
.plan li svg{flex:none;margin-top:3px;color:var(--maroon)}
.plan.featured li svg{color:var(--pink-soft)}
.plan .btn{justify-content:center;width:100%}
.plan .flag-save{background:var(--maroon);color:var(--cream)}
.price-note{font-size:var(--text-xs);color:var(--maroon);font-weight:600;margin:-.1rem 0 .2rem}

/* ---------- StyleCredits explainer ---------- */
.credits-explainer{margin-top:3.5rem;background:var(--cream);border:1px solid var(--line);border-radius:var(--radius-lg);padding:2.5rem 2rem}
.credits-head{max-width:640px;margin:0 auto;text-align:center}
.credits-head h3{font-family:var(--font-display);font-size:clamp(1.5rem,3vw,2rem);color:var(--maroon);margin:.4rem 0 .6rem}
.credits-head p{font-size:var(--text-sm);color:var(--muted)}
.credits-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:1rem;margin:2rem 0 1.5rem}
.credit-card{background:var(--blush-soft);border:1px solid var(--line);border-radius:var(--radius-md,14px);padding:1.25rem 1rem;text-align:center;display:flex;flex-direction:column;gap:.35rem;align-items:center}
.credit-card .cc-n{font-family:var(--font-display);font-size:2rem;line-height:1;color:var(--maroon)}
.credit-card .cc-l{font-size:var(--text-xs);color:var(--muted);line-height:1.35}
.topup-row{display:flex;flex-wrap:wrap;gap:.6rem;align-items:center;justify-content:center;padding-top:.5rem}
.topup-label{font-size:var(--text-sm);font-weight:700;color:var(--maroon-deep)}
.topup-pack{font-size:var(--text-xs);font-weight:600;color:var(--maroon-deep);background:#fff;border:1px solid var(--line);border-radius:999px;padding:.4rem .9rem}
@media(max-width:640px){.credits-cards{grid-template-columns:repeat(2,1fr)}}

/* ---------- FAQ ---------- */
.faq{max-width:820px;margin:3rem auto 0}
.faq-item{border-bottom:1px solid var(--line)}
.faq-q{width:100%;background:none;border:none;cursor:pointer;text-align:left;
  display:flex;justify-content:space-between;align-items:center;gap:1rem;
  padding:1.4rem .2rem;font-family:var(--font-display);font-size:var(--text-lg);color:var(--ink)}
.faq-q .ic{flex:none;transition:transform .35s;color:var(--maroon)}
.faq-item.open .ic{transform:rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s cubic-bezier(.16,1,.3,1)}
.faq-a p{padding:0 .2rem 1.4rem;color:var(--muted);font-size:var(--text-base);line-height:1.6;max-width:62ch}

/* ---------- final CTA ---------- */
.final{position:relative;color:var(--cream);text-align:center;overflow:hidden}
.final .bg{position:absolute;inset:0;z-index:0}
.final .bg img{width:100%;height:100%;object-fit:cover}
.final .bg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(95,31,42,.78),rgba(33,20,22,.82))}
.final-inner{position:relative;z-index:1;padding:clamp(4.5rem,9vw,8rem) 0;max-width:38ch;margin:0 auto}
.final h2{color:var(--cream);font-size:var(--text-hero)}
.final h2 em{font-style:italic;color:var(--pink-soft)}
.final p{color:rgba(255,250,247,.85);font-size:var(--text-lg);margin:1.2rem auto 2rem;max-width:32ch}
.final .hero-actions{justify-content:center}

/* ---------- footer ---------- */
footer{background:var(--maroon-deep);color:rgba(255,250,247,.75);padding:clamp(3rem,6vw,4.5rem) 0 2rem}
.foot-top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:2.5rem;padding-bottom:2.5rem;border-bottom:1px solid rgba(255,255,255,.12)}
.foot-brand .logo{color:var(--cream)}
.foot-brand .wordmark{color:var(--cream)}
.foot-brand p{margin-top:1rem;max-width:34ch;font-size:var(--text-sm);color:rgba(255,250,247,.65)}
.foot-col h4{font-family:var(--font-body);font-size:var(--text-xs);letter-spacing:.16em;text-transform:uppercase;color:var(--pink-soft);margin-bottom:1rem;font-weight:600}
.foot-col a{display:block;padding:.35rem 0;font-size:var(--text-sm);color:rgba(255,250,247,.75);transition:color .25s}
.foot-col a:hover{color:var(--cream)}
.foot-bottom{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:1rem;padding-top:1.8rem;font-size:var(--text-xs);color:rgba(255,250,247,.55)}

/* ---------- reveal animation ---------- */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .8s cubic-bezier(.16,1,.3,1),transform .8s cubic-bezier(.16,1,.3,1)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}

/* ---------- responsive ---------- */
@media (max-width:960px){
  .nav-links{display:none}
  .menu-btn{display:block}
  .nav-cta .btn-ghost{display:none}
  .nav-cta .btn-primary{display:none}
  .hero-grid{grid-template-columns:1fr;gap:2.5rem}
  .hero-media{order:-1}
  .band-grid,.byoai-grid{grid-template-columns:1fr;gap:2rem}
  .steps{grid-template-columns:1fr 1fr}
  .feature{grid-template-columns:1fr;gap:1.75rem}
  .feature.reverse .feature-text{order:0}
  .feature-media{order:-1}
  .pricing-grid{grid-template-columns:1fr;max-width:440px;margin-inline:auto}
  .plan.featured{transform:none}
  .tryon-flow{grid-template-columns:1fr;max-width:340px;margin-inline:auto}
  .tryon-arrow{transform:rotate(90deg)}
  .tryon-scenes{grid-template-columns:1fr 1fr}
  .foot-top{grid-template-columns:1fr 1fr}
}
@media (max-width:560px){
  .steps{grid-template-columns:1fr}
  .tryon-scenes{grid-template-columns:1fr}
  .foot-top{grid-template-columns:1fr}
  .hero-badge{left:8px}
}